Mission accomplished
- At June 23, 2009
- By Cassandra
- In Career
0
I promised myself I would blog more often once I finished school because I wouldn’t be working the equivalent of two full-time jobs (just one), but I’ve still managed to keep myself surprisingly busy.
The only huge news I have is that my face was on the “front page” of GlobeandMail.com on Friday! And not for some random reason, but because I wrote something that The Globe and Mail published on their GlobeCampus site. That’s huge, right?
TalentEgg recently partnered with GlobeCampus for a blog/column called From Class to Career. Lauren’s article went up early last week and mine, “It’s been two months since graduating … now what?”
Needless to say, it’s a very exciting (or eggciting as Lauren would say) time for TalentEgg and for me personally/professionally. Already this year I’ve been published in the National Post multiple times and now something I wrote was featured on the Globe and Mail’s homepage. Two national newspapers in the span of a few months. Not bad!
You don’t have to be hired by a media giant to be published by one!
Why I’m not an entrepreneur, but I love working for one
- At May 25, 2009
- By Cassandra
- In Career
1
I am not an innovative mind. During university, I excelled at producing pieces of journalism but was mediocre, at best, at thinking up story ideas. And I’ve never really had an idea for a business. Ever.
If someone points me in a direction, I will go at it full throttle without much assistance. What I’ve accomplished happened mostly by me seizing chances and opportunities. The truth is, I probably could have ended up in any number of fields and done fairly well at each of them. Journalism was just one of many possibilities for me, including psychology, graphic design, advertising, web development, photography and more. I considered all those options before I took a leap of faith into journalism.
I don’t believe any of this makes me dumb, unambitious or unsuccessful. I think it just means there are different types of brains which face the world in different ways.
Today, I’m employed by an entrepreneur.
She’s young (but still older than me), she’s smart and she has about a million ideas each day. Since she runs a small business, she wears a lot of hats. She’s not just the president, she’s also the accountant, the public relations rep, the company spokesperson, the manager and a hundred other things. She’s being pulled in every direction at once and, especially as the company grows, has very little time to sit down and perform every small task which allows the business to run from day to day.
And that’s where I come in because I’m more of a do-er and a problem solver. Although by nature Gen Yers like me are multi-taskers and procrastinators, I typically attack tasks in a certain order without really planning to do so and then “wing it” if/when it comes down to crunch time. Everything I do happens in a sort of organized chaotic way that probably only makes sense to me.
I’m also not a Yes (wo)man. I’m not afraid to tell my boss I don’t like one of her ideas, or that I think it needs to be tweaked, or that it doesn’t mesh with our brand, or that it will take way more work than she thinks it will, or whatever. We have a good rapport so I can voice my opinions (respectfully) without fear of retribution.
If or when I ever do stop working for TalentEgg, and if I have to get a job at a big corporation … I think it’s going to be a very hard adjustment. Instead of saying, “Yes, good idea, I didn’t think of that,” my manager would probably say, “Who do you think you are?”
Or, hopefully the TalentEgg Way will be widespread by then and collaborative, laterally structured, Gen Y-friendly workplaces will be more common. A girl can dream.
This is your life, this is your digital life
- At May 19, 2009
- By Cassandra
- In Career
4
When I was a teenager, I spent a lot of time on the computer. I developed web pages, wrote stories and poetry, and designed graphics. It wasn’t out of the ordinary for me to spend all night on the computer (and this was before Facebook and Twitter). Sure, I had friends and family and extra-cirricular activities, but I loved doing this kind of stuff.
Well, my wish came true because now I spend every waking moment on a computer working for TalentEgg, updating my blog and, now, designing websites for other people.
My friend Mandy recently registered her fashion design business and had trouble creating a WordPress-powered site which was true to her brand. She was awesome with HTML, say, five to ten years ago, but things have changed a lot since then. I didn’t want her to have a website from 1999 for her business, so I offered to help. Partly because I really do want to help her, but also because the only way to become more familiar with CSS and PHP is to actually trudge through the code myself.
It’s coming along slowly, but I had to re-code the theme I chose because it didn’t work the way I wanted it to and the code wasn’t organized in a way my brain could process. It should launch within the next few weeks if all goes well.
Lucky for me, there is an endless number of tutorials written by experts and people who have gone through the same issues. It’s not rocket science or brain surgery, it just takes a little research and a lot of patience.
Thank goodness I don’t have a real life right now because it would definitely get in the way of my digital life!
What is a “real” job anyway?
- At March 12, 2009
- By Cassandra
- In Career
3
Since I started my internship at the National Post last week, family from all over the country has been congratulating me and asking me about the future of my career. (Mostly on Facebook, but that’s because I’ve been posting the links to my articles on my profile almost daily.)
Although I tend to be a little too modest in person, I’m more than happy to receive praise from them online. What I hate, however, are the questions about my post-graduation job.
In less than a month, I will be finished my four years as an undergrad. As I mentioned last week, I’ve already lined up a post-grad job at TalentEgg.ca as the editor of its new online career magazine, the TalentEgg Career Incubator.
I’ve been working part-time from on that project for a few weeks now and I absolutely love it and I can’t wait to devote to it the time and energy it deserves and needs to really get off the ground.
Being an intern takes up most of my day right now and although I love many aspects of journalism, there are times when I truly hate being a reporter. I hate it the most when I have to be aggressive and part of The Pack.
The Pack is a group of three or more reporters crowded around an interview source in a public place, like a political office, a court house or an event. We have to chase people down who often don’t want to say anything to the media and who are probably intimidated by all of us shoving microphones and voice recorders in their face.
I had to do it on Thursday while covering a court appearance by two local businessmen accused of murdering one of the men’s uncles, and again on Monday when I was shipped up to Vaughan to cover a closed-door meeting at city hall. Both stories were short and neither contained much news, but they were the two most stressful stories of any I’ve written since I started at the National Post.
Now, I’ve known I didn’t like this type of reporting since Day One, but I’ve had to suck it up to get through journalism school in one piece.
Meanwhile, I can’t wait to work on the Incubator when I get home each night and I really enjoy doing it. But sitting at my computer doesn’t make for very good stories to tell family and friends.
So, inevitably, I get asked the big question by well-meaning friends and relatives: Do you think the National Post will hire you when your internship is finished?
Well, no, I say. The newspaper industry is, for the most part, cutting jobs, not creating them. And the company which owns the National Post (and most of the large media outlets in Canada), Canwest, is in financial trouble.
As much as I love having my work published for purely narcissistic reasons, I’m graduating at possibly the worst time ever for journalists. Almost every seasoned journalist I’ve talked to since I started at the Post is watching their back, and for good reason.
Besides, I already have a job. I don’t know if I could turn TalentEgg away if something like a reporting job at the Post came knocking. And, if I did, it wouldn’t be for the right reason.
That reason would be that I feel pressure to have what the middle-aged (or older) people who are extremely interested in my life consider a “real” job. Many of them don’t even understand what email is. When I try to explain what TalentEgg is and what I do at the Incubator, they just don’t get it.
And I think some of them would rather see me choose a job in a dying, somewhat backward industry which they can identify with than a role at an online company. They don’t say it, but I can see it in their eyes and body language as we go through the conversation.
I have no plans to ignore my own feelings and desires, but it’s something I’ve been thinking a lot about since last week. And it’s something I’ll have to come to terms with.
Have any of you chosen something your family or friends don’t consider to be a “real” job? Would you?
Signs of life for Hollywood North (and me)
- At March 5, 2009
- By Cassandra
- In Career, Journalism
1
The first three days of my internship at the National Post have already come and gone, and, as usual, I shouldn’t have stressed myself out so much beforehand.
In some ways, it’s exactly what I expected, but mostly it’s not what I expected at all.
For most of the day (until it gets closer to deadline), the news room is almost as quiet as a library. Most people just mind their own business and do their own thing.
I was introduced to a dozen or so people, but I couldn’t tell you what most of their names are.
Except for the two other interns on either side of me, I have no idea what anyone else is working on. I catch snippets from other reporters’ interviews if they’re sitting near me and talking loudly, but mostly everything in the paper the next day is a complete surprise.
The majority of the people who work there are men, and almost everyone is white.
And interns are definitely not coddled. I think I’m already trying my editor’s patience with how much I communicate with him (especially near deadline).
Tomorrow, my first article — Signs of life for Hollywood North: ‘Toronto is back on the radar’ — will be published in the Toronto edition of the paper.
Although I did work really hard on the story, I was kind of surprised at how easy it was to put together. After all, I didn’t think in my first week I would be interviewing Mayor David Miller, producer Ivan Reitman or the men who financed and run Filmport, among others.
Having a large publication like the Post behind my name when I try to set up interviews has given me a greater confidence. I know my own skills are strong enough to get things done, but it feels so nice to not have to say “journalism student” or “reporter at [a publication you’ve never heard of].”
It’s not a family feeling like we had at The Ryersonian, but I can already tell I’m going to get a lot out of it — the really nice clippings are just a bonus.

